Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model
نویسندگان
چکیده
Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model David J. Atkin, Daniel S. Hunt & Carolyn A. Lin To cite this article: David J. Atkin, Daniel S. Hunt & Carolyn A. Lin (2015) Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model, Mass Communication and Society, 18:5, 623-650, DOI: 10.1080/15205436.2015.1066014 To link to this article: http://dx.doi.org/10.1080/15205436.2015.1066014
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